Partner With America's Premier Lunar New Year Celebration

For 44 years, the Asian American Expo has been the undisputed leader in Lunar New Year celebrations - and in 2026, we're delivering our biggest event yet as we welcome the Year of the Horse.

The Numbers Speak for Themselves:

As the largest Lunar New Year festival in the United States, we deliver record-breaking results with over 100,000 attendees across two power-packed days. Our 1,200,000 square foot venue bigger than the LA Convention Center, creates an unmatched platform for visibility and engagement that no other event can match.

Unparalleled Scale and Diversity:

With 1,600 vendors spanning 32 business categories across seven large exposition halls, your brand joins an ecosystem designed for maximum impact. Our five uniquely themed pavilions—Asian American Food Expo, China Food Showcase, ANIME Impulse, K-PLAY! FEST, and Collectors Expo—ensure targeted exposure to passionate, engaged audiences. Add 120+ diverse food vendors across two special food streets and non-stop programming on seven performing stages, and you have an environment where every moment is an opportunity to connect.

Why Asian American Expo?

Since 1982, we've been the cultural cornerstone that unites diverse Asian communities: Chinese, Taiwanese, Japanese, Korean, and beyond. Our attendees span every generation, from ages 5 to 70, creating a multi-generational marketplace where purchasing decisions happen, brand loyalty is built, and meaningful connections are made. Whether you're focused on B2C showcase opportunities or B2B networking, the Expo delivers on both fronts.

Your Opportunity:

Whether you're looking to showcase products, amplify brand awareness, or connect with one of the most dynamic consumer markets in America, the Asian American Expo delivers results. Join the hundreds of returning partners who recognize this event as essential to their annual marketing strategy.

This isn't just an expo, it's THE destination for Lunar New Year in America.

Let's discuss how your brand can be part of this iconic celebration. The Year of the Horse is calling, will you answer?