The Largest Lunar New Year Festival in North America

The Largest Lunar New Year Festival in North America

Why Asian American Expo is Your Essential Business Partnership

For over 40 years, the Asian American Expo has been North America's premier Lunar New Year destination, and the numbers prove it. With 100,000+ attendees annually in a venue spanning 1.2 million square feet (larger than the LA Convention Center), this is where your brand connects with one of America's most influential consumer markets.

Unmatched Market Access:

• 1,600 vendors across 7 exposition halls representing 32 business categories
• 5 uniquely themed pavilions: Asian American Food Expo, China Food Showcase, ANIME Impulse, K-PLAY! FEST, and Collectors Expo, each attracting dedicated, passionate audiences
• 120+ culinary vendors across 2 specialty food streets creating immersive dining experiences
• Multi-generational reach: Attendees from ages 5 to 70+ representing diverse Asian communities: Chinese, Taiwanese, Japanese, Korean, Vietnamese, Filipino, Malaysian, Indonesian, Thai, and more

360-Degree Engagement:

• 7 performance stages featuring 52+ performance genres—from traditional Chinese acrobatics and Japanese Taiko drumming to K-pop covers and fashion runways
• Iconic cultural moments including spectacular Lion and Dragon dances that draw massive crowds
• All-day programming ensuring maximum foot traffic and extended brand exposure
• B2C showcase and B2B networking opportunities under one roof

More Than an Expo, A Cultural Phenomenon: Since 1982, we've evolved from a community gathering into America's definitive Lunar New Year celebration. Our co-located signature events—ANIME Impulse (launching the con season with cosplay and voice actor panels), K-PLAY! FEST (K-pop performances and influencer meet-and-greets), and Collectors Expo (trading cards and rare memorabilia)—create multiple touchpoints with highly engaged niche markets.

Your ROI Starts Here: Whether you're launching products, building brand awareness, or cultivating long-term customer relationships, the Asian American Expo delivers measurable results. Join hundreds of returning partners who've made this event an essential cornerstone of their annual strategy.

Don't miss the Year of the Horse in 2026. Secure your partnership today.

Ready to Join North America's Premier Lunar New Year Celebration?

Contact Us for Partnership Opportunities: 📧

Email: info@aaexpo.com

Phone: (626) 280-8588

Complete the business inquiry form below to discover how your brand can be part of this iconic celebration.